A premium coffee and matcha platform, built in Downtown Dubai and designed for controlled international expansion.
Selected Markets · Selected Partners
Built on three generations of coffee heritage. Reimagined in Dubai for a global generation.
We are not looking for the fastest way to a hundred stores. We are looking for the partners who will still be protecting the standard in year ten.Jade Sen · Founder, MR JADE
MRJADE occupies a category the global chains have left open — where quality, design and consistency create the premium, not the price tag.
Specialty coffee and premium Japanese matcha, on founder-developed roast and blend profiles.
Architecture, packaging and brand experience held to one standard across every location.
Premium quality at pricing comparable with established premium coffee chains.
Luxury-to-Go. Designed for Global Scale.
A single-product concept is a single point of failure. MRJADE was built as a two-category beverage brand with food and retail as basket depth — which changes both the daypart profile and the risk profile of every location.
Current flagship revenue mix. Indicative only; results vary by market and format.
The flagship on Emaar Boulevard is MRJADE's brand embassy and operating proof. In one of the region's most demanding retail corridors it validates pricing power, product demand, social visibility and operating standards.
It is not presented as a completed multi-store benchmark. Unit economics for franchise locations are developed on their own site-specific assumptions.
These metrics describe the company-owned flagship. They are not a projection or representation of the results any franchise location may achieve.
Flagships create desire. Stores build markets. Kiosks create reach. A partner does not choose one format — a partner builds a portfolio across a territory.
| Format | Role | Typical footprint | Best use |
|---|---|---|---|
| Flagship | Brand embassy & training environment | Largest format, up to approx. 120 sqm | Prime tourist and luxury locations |
| Standard Store | Core franchise rollout format | Mid-size retail unit with seating | Malls, high streets, mixed-use developments |
| Kiosk | Compact scale format | Compact counter footprint | Airports, malls, hotels, office environments |
Investment requirements vary by format, market, site and development structure. Indicative figures per format, detailed unit economics and market-specific assumptions are shared with qualified partners at discovery stage.
We don't publish a price list. Investment, fees and royalty depend on territory size, format mix, site and development schedule — a single public figure would be misleading for most partners and useless for the rest. Indicative figures per format are shared at discovery stage and quoted against your actual development plan, normally within two weeks of first contact.
No financial or operational performance is represented, promised or guaranteed.
The hardest problem in international franchising is not finding sites. It is making the twentieth location taste like the first — on a Tuesday, with a new team, in a different country.
Digitally controlled parameters and SOPs. The standard is set centrally, not re-invented locally.
Output less dependent on individual operator skill — and on finding one exceptional barista per store.
Training, audits and process control across markets, without a permanent head-office presence on site.
More repeatable training cycles — which matters most when a partner opens several locations in one year.
MRJADE is not growing through hundreds of disconnected single-store licences. Most partners begin with a city cluster and grow from there.
Three to ten units in a defined cluster — shared management, shared logistics, and local brand recognition that isolated stores never reach.
Country-level development for experienced market builders. Commitment scales with territory potential — typically 20+ locations for major country territories.
Selected single-unit opportunities in strategic locations — a landmark site, or a partner who will grow from one.
Growth follows a deliberate corridor — proof first, then regional scale, then international gateways. Strong partners outside that corridor are welcome to apply.
Territory availability subject to qualification and final approval.
A premium brand is only as strong as its weakest location. Territories are awarded on strategic fit, operating capability and long-term development potential — not on who enquires first.
We are looking for market builders,
not passive investors.
Market mapping, format mix, development schedule.
Scorecard, assessment, central approval.
Architecture package, design manual, fit-out specs.
Management and barista programmes, flagship and in-market.
Coffee, matcha, packaging and retail, through approved channels.
Recipe control, machine guidance, remote audits.
Marketing and ongoing operations — brand campaigns, opening playbook, menu development and KPI reviews — run alongside the six areas above throughout the partnership.
You share your market, experience and development intent.
We review capability, territory fit and alignment with the expansion plan.
Mutual due diligence — the brand, the model, the numbers, the people.
Territory, format mix and schedule agreed; documentation executed; site and design begin.
Certification, launch support, then the next locations in your territory.
Hospitality or multi-site retail experience is strongly preferred, and for Master Franchise territories it is required. What matters more than coffee expertise is the ability to operate several locations to one standard: a management team, real estate access, and the capital to complete a full development plan rather than only the first unit. Barista and management training is delivered by MRJADE.
The timeline is site-dependent, and we would rather say that than publish a number we cannot hold. The variables that decide it — landlord negotiation, local permitting, fit-out duration — differ substantially by market. Site approval, the design package and team certification run in parallel with the build, so the critical path is usually the lease and the permit, not MRJADE.
You source sites. Local real estate relationships are one of the reasons a partner is selected in the first place. Every site is then assessed against one central scorecard and approved by MRJADE. No location opens without that approval — which is also what protects you from a weak neighbour in the network.
Enquire anyway. Growth follows a deliberate corridor outward from the UAE, but the corridor is a sequence, not a boundary. A strong operator with a compelling market case is assessed on its merits regardless of where it sits in the published order.
Coffee is multi-origin, roasted to founder-developed blend profiles; the matcha is sourced from Japan. Core beverage products, packaging and the retail line are supplied through approved channels, because that is what makes the product identical in every market. Non-core items are agreed market by market.
Selected single-unit opportunities exist in strategic locations. The preferred structure is a multi-unit cluster of three to ten locations, because shared management, shared logistics and local brand recognition make a cluster materially stronger than an isolated store — for you as much as for the brand.
We don't publish a fee schedule. Territory size, format mix and development schedule change the structure materially, and a single list price would be misleading for most partners. Fees are quoted against your actual development plan at discovery stage, normally within two weeks of first contact.
You get a confirmation straight away, and a qualified enquiry is contacted within one to two business days to arrange a discovery call covering territory, format mix and development capability. Formats, investment structure, fees and territory terms are discussed there — against your development plan, under NDA. There is no obligation at any point before an agreement is signed.
Question not answered here? Ask us directly →
MRJADE is opening selected markets and is looking for qualified operators capable of building them.
A short form. We come back within 1–2 business days with the territory picture for your market.
Send an Enquiry →For operators already evaluating a territory. Territory, format mix and development capability — directly with the franchise team.
Book a Call →Tell us which market you want to build and how you want to build it. We come back within 1–2 business days with the territory picture for your market.
Formats, investment structure, fees and territory terms are discussed directly — against your development plan, not from a brochure.
Qualified enquiries are typically contacted within 1–2 business days. Prefer to talk first? Message us on WhatsApp →